We specialise in

Creative, actionable insight for cultural organisations

Culture Bulb combines audience research, insight and evaluation with design thinking and creative problem solving to help cultural organisations think strategically, design programming and understand their audience inside out.

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[laɪt-bʌlb ˈməʊmənt]
Phrase (Informal)
light-bulb moment
DEFINITION

1.  An instance in which an ingenious idea or insight comes to one all of a sudden.

2.  A moment when you suddenly realize or understand something for the first time.

3.  A moment of sudden realization, enlightenment, or inspiration.

word origin

From the cartoon image of a light bulb lighting up above a character's head when he or she has an idea.

Why culture bulb?

We help creative and cultural organisations to experience that light-bulb moment about their audiences.

Our goal is to help our clients have that 'aha!' moment where something suddenly clicks, and they understand how to use the data in front of them. We specialise in audience research, strategy and evaluation that generates pragmatic, actionable insight, so organisations can base their decisions on data, evidence and the opinions and needs of real people, communities and audiences.

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